Part 9 Work and business. Unit 40 B.I.G. in the red
Idioms → Work and business → B.I.G. in the red
B.I.G. IN THE RED
Profits are down this year for the multinarional B.l.G. Co, and figures show the company is in the red. B.l.G.'s chief executive says, 'A slowdown in the world economy means that a lot of companies are feeling the pinch. Many are cutting their expenses and trying to operate on a shoestring, but we're big enough to keep going normally, and we'll be back in the black next year.'
in the red / black - in debt / credit - в долгах / не в долгах; "в плюсе"
feel the pinch - begin to feel poor - быть в очень трудном положении (в стеснённых обстоятельствах)
on a shoestring - with little money to spend - на скудные средства; практически без денег
Переведите на родной язык:
I spent a lot last month anв now I'm in the red.
Sales are down and the company is feeling the pinch.
He started the business on a shoestring, working at home.
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